Supporting COVID-19 recovery
During 2020, the Brompton Road district has been seriously affected by the COVID-19 pandemic.
With a vaccine in place, April 2021 onwards seems to provide light at the end of the tunnel, and we
can begin to rebuild visitor confidence and navigate a recovery plan for Brompton Road.
The Brompton Road BID will play a vital role in ensuring the recovery and growth of Knightsbridge
and the Brompton Road as we start to rebuild after COVID-19.
COVID-19 has dramatically accelerated the need for retail districts to evolve to meet changing
customer demands and trends, for example on sustainability, digitalisation and experiential
For the International Centres the impact has been greater, with most international travel halted.
High spending tourists from outside Europe are likely to be the last visitor segment to return.
The long-term impact on behaviour change is yet to be seen. This is why it is vital that businesses,
communities and local authorities work together to assess and respond to these structural changes
and agree the best ways to ensure the future sustainability of their district.
The BID's response will focus on two distinct but commected elements of local recovery. First, it will
coordinate, with partner businesses, a district wide programme of activities to attract visitors back
to the Brompton Road as pandemic restrictions lift. Secondly, it will work with residents, local
community groups and our two councils to ensure that the economic recovery benefits the wider
local community, in terms of employment and training opportunities and building back a better,
more sustainable district for all.